
7
Signed Artists
3
Releases
2026
Founded
Soulful House
Primary Genre
New Jersey, USA based label, manufacturer and distributor, run by brothers Mike LaBirt and Larry LaBirt. Founded in 1987 by Mike LaBirt and Larry LaBirt, Larry P. Rauson, [a281700], [a132726] and [a281701]. Managing partner: Kevin O. (Kevin Oliphant].
New Generation Records is a Soulful House label. To submit a demo, study recent New Generation Records releases to understand their current sound direction — A&Rs listen for tracks that fit their aesthetic, not just production quality in isolation. New Generation Records expects clean mixdowns, an arrangement suited for DJ play (typically a strong intro and outro), and a sound that sits within their Soulful House catalogue. Submit your demo via TogetherWeRise to receive structured feedback — ratings on Production Quality, Originality, and Marketability plus a personal written note — within 7 days, guaranteed.
Submit your demo via TogetherWeRiseDJ, producer and engineer based in Bloomfield, New Jersey. Managing partner at .
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